Develop a product strategy for a new business that sells chocolate chip cookies.
Branding - logo, style
Online web portal with ecommerce component
Selling chocolate chip cookies.
- According to the American Bakers Association, bakery products make up 2.1 percent of the gross domestic product of the United States.
- The baking industry generates more that $30 billion US / year.
Branding - as yet the company has no name
Website with an online ordering portal / ecommerce.